Modern Mirror founder Nicole Reader is waging on new retail technology, AFS – Avant-Garde Fitting Systems that she developed with her team.
Hisana Thasneem
credits: Modern Mirror
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Modern Mirror founder Nicole Reader is waging on new retail technology, AFS – Avant-Garde Fitting Systems that she developed with her team. More than a basic AR or VR App which helps the users to scan their body to virtually preview clothes, AFS has a series of cameras that scan a customer with medical-grade quality body scanners. AFS, along with some Virtual Runway product and Virtual Marketplace, together the provides a hope to fashion technology neophyte and entrepreneur to provide brands with high standards that can be conveyed into the people through a virtual world.
The Canadian businesswoman identified a need to revolutionize the fashion industry. She found that clients didn't want to try and figure out endless amounts of clothes. She also mentioned about the issue of getting them into the fitting room and trying out various outfits. Her AFS system aims to speed up the process of sales in the industry. With this technology sales associates can spend more time with a customer mentioning about the collections and features of the products they are selling rather than make endless trips back and forth to the fitting room. Furthermore, it helps the e-commence context to reduce the industry's plague.
The working of AFS can be explained with a series of cameras, which can be retrofitted into a brand's dressing room, that scan the customer's body de-clothed to tight and reframes them with the clothes chosen by the customers. With about 1.5 milliseconds, the cameras take hundreds of images that capture the customers shape and size. Once captured, customer can use their profiles for both in-store and for online purchases.
Modern Virtual Mirror will launch in 2021 late Summer or can be delayed to some months more. But it is know that London designer Maria Grachvogel has signed on during a testing phase and rolled out the system to 50 clients over the past summer.