Hero MotoCorp and Harley Davidson join hands. The country's largest two wheeler maker, Hero MotoCorp has entered into a licensing agreement.
Nithya Satheesh
credits: Hero MotoCorp
New Delhi: Country's largest two wheeler maker, Hero MotoCorp has entered into a licensing agreement with US motorcycle maker Harley Davidson to develop and sell a range of premium motorcycles under the Harley-Davidson brand name.
Last month, Harley-Davidson decided to shut down operations in India as part of the 'Rewire' strategy. However, the iconic brand has decided to make a partnership with Hero MotoCorp and to remain in the Indian market.
As per the licensing agreement, Hero MotoCorp would sell Harley accessories and general merchandise, riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and its existing sales network in the country.- Companies
The partnership is expected to benefit both companies and the riders in India, as it brings together the iconic Harley Davidson brand with the strong distribution network and customer service of Hero MotoCorp.