Eyes on growth: Airtel IQ launched. Telecom company Airtel marked its entry to the cloud communication market by launching Airtel IQ.
Pooja N Raj
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| (credits: Airtel India) |
Telecom company Airtel marked its entry to the cloud communication market by launching Airtel IQ. It is a cloud communication platform which enable the brands to deepen customer engagement through timely and secure communication, the company said in a statement.
Airtel IQ eliminates the need for multi communication platforms for different channels. For example a customer ordering food through an online platform and calling the delivery agent to find out the status of the order. The entire communication will be encrypted and all mobile or telephone numbers will be masked over Airtel IQ.
According to the statement, it has been fully developed by Airtel's in-house engineering teams. Natively integrated into telco grade infrastructure and architected by top digital talent, Airtel IQ is robust, secure, cost-efficient and intuitive, it said.
As per the company, many of India’s biggest companies including Swiggy, Justdial, Urban Company, Havells, Dr Lal Path Labs and Rapido have signed up as customers for Airtel IQ during the beta phase.
The Indian cloud communications market is estimated to be worth $1 billion (market size based on Airtel internal estimates). It is growing close to 20 percent annually.